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ScotRail launched a new advertising campaign this week to encourage more of us to travel by train.
(Permalink) Advertising ScotRail |
With lockdown restrictions all but lifted across the UK, railway brands Network Rail and Scotlands Railway have both launched new ad campaigns this week.
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Transport for London (TfL) has recorded a £100m plunge in advertising revenue across its network of tube stations, trains and buses after Covid-19 pandemic restrictions kept commuters away from travelling to work. TfL's advertising estate - which comprises more than 100,000 billboards, posters and panels throughout the capital's tube and rail network, in trains and on buses and shelters is one of the largest and most valuable in the world.
(Permalink) Advertising COVID-19 TfL |